Our business is building yours by thinking about it in creative new ways.
• Internal Communications/Initiatives
• Specialty Packaging
• Point of Sale
• TV / Video / Radio
• Copywriting (advertising, website, collateral, etc.)
• Photography
• Event Marketing Materials & Presentations
• Signage & Environmental Graphics
• Consultation (Strategy, Creative Development, Special Projects)
• User Experience Design & Consulting
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• Brand Strategy & Communications
• Advertising & Design (digital + traditional)
• Brand Identity (logo, wordmark, etc.)
• Naming (company, product, service, etc.)
• Collateral (Student guides, promotional, etc.)
• Social Media Content Creation
• B2B Communications
Our Services Include:
Kai is an award-winning designer, art director, creative director and photographer. With over two decades of brand-building experience for agencies and clients in Canada, Europe and the United States, he has played a lead creative role on many of the world’s most famous brands. Prior to moving home to Waterloo and launching Camp-5, Kai ran his own successful agency in Vancouver for 6 years.
Kai’s efforts have not gone unnoticed. Accolades for his work include a Campaign of the Year in China honour, as well as recognition in the Art Directors Show, Clio Awards, Lotus Awards, New York Festivals, Marketing Awards, Creativity U.K., Communication Arts, Archive magazine, LogoLounge and Applied Arts magazine. Kai's photography has appeared in ION, National Geographic Traveller, and Gripped Magazine.
The work drawing all this attention covers the complete range of brand communication needs – consumer advertising, promotional and B2B communications, brand logo and identity creation, environmental design, web/digital design and photography.
Brian is an award-winning creative director, writer and brand strategist. His career began at Ogilvy & Mather Canada, where he was quickly elevated to the position of senior writer on major accounts such as Duracell, Mattel, British Tourism and American Express. In 2004, Brian left to form his own agency, Smith Roberts Creative Communications. In 2014, Brian founded Camp-5 with Kai.
Brian has won over 150 advertising awards and was included in Strategy Magazine’s ranking of the Top 10 Canadian copywriters. Several of his campaigns – most notably, his ground-breaking work for Colleges Ontario, Elementary Teachers’ Federation of Ontario and the United Church of Canada – have attracted widespread media and social media attention, while garnering millions of dollars in free exposure from all of Canada’s national newspapers and broadcasters, MacLean’s Magazine, CNN, the BBC, The New York Times and more. Several of his campaigns have since become case studies in Canadian marketing textbooks.
Meet the People Actually Doing the Work:
Brian Smith,
Principal // Brand Strategist, Content Director
Kai Clemen,
Principal // Creative Director
Our work has received quite a lot of attention over the years. Along with being featured in marketing textbooks and tutorials, it has been honoured with 250+ awards and accolades worldwide.
Media outlets reporting on our work include:
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